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ABRAHAM LEWIS // MEN’S STYLE INFLUENCER

Abraham Lewis is a growing force, steadily notching himself a foothold as a men’s style influencer. Suave and detail oriented, alluding to an age gone by edged with modern sensibilities, Abraham’s niche is suiting at its finest. Working at Peter Jackson, tailoring his style as he measure you up for yours, Abraham is hard to take a bad photo of. It was a pleasure to capture his words and aesthetic.

MJ: Have you always had a love affair with the suit?

AL: It’s hard to say. In high school I started to dress up for free dress days and school excursions & stuff. Everyone would be in t-shirts and I’d be in a button up and jeans. It’s definitely been a gradual thing. From there I got a corporate job straight out of school working in an accounting firm. The dress code was slacks and a shirt, though I wore a tie as well. It sort of graduated from there. I got a suit for special occasions. I got another suit to break it up. Then got enough suits to start wearing them once a week. I took a liking to it, and from there started spending all my money on suits!

I started to gain a bit of a reputation for it.

Friends would ask for help getting dressed for something. That’s when I got into the social media side of things; I started posting tips. It evolved from there, especially now working in suiting too.

MJ: As you grow your online portfolio, do you have anyone that you take inspiration from particularly?

AL: There are definitely quite a few sources of inspiration. A big one early on was Harvey Spector, from the show Suits. That really classic corporate style, I’m a huge fan of that. Then as I’ve gotten more involved in Instagram I’ve found a lot of guys on there that I follow. A lot of Australia guys in Sydney & Melbourne, which is cool that we have some guys in Australia that take it seriously. Then I also draw a lot of my inspiration from movies and TV shows as well. The film Kingsmen is a big one, that classic English style. Double breasted suits and tweed suits. I love that English side of things. I also follow a lot of Italian guys online. I love their flare, their boldness with colouring and tailoring. A bit of an array of influences for me.

MJ: Lately you’ve posted a few vintage inspired three pieces. What is your favourite men’s style era?

AL: I love two really big ones that aren’t really current here. I love 80’s Wall St, so classic corporate pin strip suits, paisley ties, banker shirts with the white collar. Those are really cool. Also, the 1920s old school, so like Peaky Blinders if you’ve seen that. The real heavy tweed coats, pocket watches. I try to draw inspiration from that as well.

MJ: You’ve spoken on social media recently of writing a mens style guide to suiting. Is this still in the works?

AL: It is, yes! I’ve set a goal to have one written by the middle of the year, so the 30th of June. Hopefully I’ll have one written and published as an ebook. It will be a 101 on men’s fashion. It won’t be anything brand new or ground breaking, but it will be a compilation. Right now you can find what you need to know but you need to go to many different websites or blogs to find it. I want to compile it into one, kind of a coffee table book of how to dress properly.

MJ: Are there any resources for men who are new to suiting?

AL: Not really for guys who are just starting out. I found myself that it took a few years to learn what to go for, what not to go for, to develop a style and roll with that. There’s a lot of history there, a lot of rules you have to follow, but there are also rules you need to know how to break at the right time.

I always say that style is as much about knowing how to break the rules as it is about following them.

That’s something that is very important. A lot of guys need to get that foundational knowledge first.

MJ: Your work at Peter Jackson seems a very natural fit for you. How much has that changed or broadened your knowledge of suiting and style?

AL: Other than a few skills, like made-to-measure suiting and tailoring, the more technical side, I haven’t learnt too many new things as a lot I’ve learnt along the way. More than anything it’s given me a whole new level of passion for suiting. Once I started the job there, I was like, damn this is actually what I want to do with my life now. I always thought it was something I did for fun, but working in it made me go, no actually this is really cool.

MJ: Melbourne Cup last season saw you judging Fashions On The Field at Clifford Park. How did that come about? 

AL: I’d sort of built a relationship with the ladies over at the racecourse marketing team, just from competing in Fashions On The Field in the past. They got sick of me winning it I think, not trying to sound arrogant or anything, but I won it a few times in a row. I then got asked to sponsor it and they said, “Look, you’re sponsoring it and you can still compete, but the chances of you winning are pretty high so you’d only be winning back the prize that you’re donating. Would you like to judge it instead?” It sounded like a stepping stone which was good.

Abraham Lewis

MJ: Your photoshoot portfolio is growing steadily. How have you been enjoying this process? Have you a favourite project you’ve worked on so far?

AL: I’ve enjoyed different photoshoots in different ways for different reasons. I’m trying to think… Do I have a favourite one so far? I what was pretty unusual and different for me was the One Twisted Fairytale shoot up at Preston [Preston Peak Winery]. I had a lot of fun doing that actually. Otherwise I’ve done  a lot in suits around town with Theresa [Theresa Hall Photography], but as far as doing something that was a different experience, the Preston Peak one is pretty up there.

Abraham Lewis

MJ: I’d love to know, how do you see your brand growing over the next 5 years? Do you have a plan for your social media presence or do you feel like you’re rolling with it at the moment?

AL: For the time being I’m rolling with it, but wanting to build that foundation to use later should I choose to create a business myself. Already having that platform and presence there will be really useful. More than anything it’s an outlet and a passion at the moment.

I really enjoy sharing my outfits with people and sharing my ideas. I get a bit of a kick out of it.

There have been a few hiccups along the way with algorithm changes and myself not being active enough with content, but over the last few months I’ve really gotten back into it. It’s almost a type of job. You have to be very consistent with social media otherwise people forget about you.

Abraham Lewis

For more from Abraham, follow his social feeds on Instragram and Facebook.

All photography by Morgan Smith for the Morgan Journal in collaboration with Abraham Lewis.

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